Brand identity,
since 2014.

About us

MALANG, INDONESIA

Since 2026, only for B2B and health-tech founders heading into fundraising, enterprise sales, or institutional review.

The studio

The team

A senior-led studio in Malang, working with founders worldwide. We don't chase trends or awards. We solve one problem: a brand that gets judged before you speak. Strategy first, then identity, then the assets your team needs to run it.

The team

$18M

Value created

18K

Hours invested

18+

Projects delivered

about us

Design is a business decision.

about us

Design is a business decision.

Minimalist facade with red window and striped awning on a white stucco wall under a clear blue sky.

Every choice has to answer one question: does this make you easier to trust, or harder? If it only looks good, it doesn't ship.

START MY BRIEF

Every choice has to answer one question: does this make you easier to trust, or harder? If it only looks good, it doesn't ship.

START MY BRIEF

the people

The people behind the work

the people

The people behind the work

the people

The people behind the work

Hi, I'm Bayu.

I've spent twelve years running a design studio. In 2026, I narrowed it to one problem: founders whose business has outgrown how it looks, right as investors, buyers, or a hospital board start paying attention. AI can draft the options in minutes. Which one survives that room is still mine to decide, every time.

Hi, I'm Bayu.

Portrait of a woman with a messy bun and hoop earrings wearing a white paint-splattered T-shirt against a gray background.

Bayu Firmanda

Creative Director

Bayu Firmanda

Creative Director

Client story

From reseller to partner.

Client story

From reseller to partner.

Client story

From reseller to partner.

Luma × Epson Indonesia

A full identity rebuild took Luma from an unnamed reseller to a co-branded partner, on stage with Epson Indonesia in front of 100+ industry leaders.

Brand System

Marketing campaign

"This wasn't just a new logo. It fixed how people saw us. We went from being just another reseller to being treated like a real partner, and that's changed every client conversation since."

Portrait of Sarah Chen, Founder and CEO of The Bloom, smiling in natural light

Eddy P. Anggoro

CEO Luma.id

We've worked with brands across industries to deliver work that performs. Take a look.

READ THE CASE STUDY

We've worked with brands across industries to deliver work that performs. Take a look.

READ THE CASE STUDY

Projects

Continue exploring our latest work

See all works

Projects

Continue exploring our latest work

See all works

Projects

Continue exploring our latest work

See all works

orange surfboard floating on clear turquoise water with sunlight reflections

Brand System

View

10 weeks

Luma – Commodity to Contract

hand holding white minimalist bottle with clear cap against light gray background

Brand System

View

4 weeks

Biotherapy Asia

No pitch. No obligation.

Let's build credibility, by design.

Send a short brief. We'll reply within 24 hours with a clear answer on fit.

START MY BRIEF

No pitch. No obligation.

Let's build credibility, by design.

Send a short brief. We'll reply within 24 hours with a clear answer on fit.

START MY BRIEF

No pitch. No obligation.

Let's build credibility, by design.

Send a short brief. We'll reply within 24 hours with a clear answer on fit.

START MY BRIEF

Projects

Journal

About

Contact

Projects

Journal

About

Contact

Brand identity,
since 2014.

about us

about us

The people behind the work

The people behind the work

The people behind the work

Bayu Firmanda

From reseller to partner.

From reseller to partner.