Brand Strategy + Identity Studio

Your traction is real. Your logo still looks like a weekend project.

Procurement loved the demo. Then they asked for your brand guidelines.

You're closing deals. Just not the ones you actually want.

We build brands that make
investors lean forward.

The gap between how good your business is and how credible it looks is costing you deals you should be winning.
We close it.

Start a Project → See our work ↓

Clients from

Indonesia Singapore Thailand United States Pre-Seed → Series A

Why this matters

Most B2B founders know
the brand is the problem.
They just don't know
the real shape of it.

"The meeting went great. They went with someone else."

Trust Gap

Your brand didn't hold up under scrutiny. When the buyer did their due diligence, the visual story didn't match the pitch quality.

"Everyone calls it impressive. Then negotiates the price down."

Credibility Gap

You're winning the room but losing the rate. A brand that looks early-stage signals negotiable — regardless of what your revenue actually says.

"We're getting leads. Just not the ones we want."

Positioning Gap

Your brand is attracting the wrong room. If the visual language doesn't signal who you're for, word of mouth sends you the wrong people.

Our methodology

We don't start
with Figma.

Every decision — color, type, mark, structure — is justified by one question: what does your specific buyer need to see to trust you immediately?

That's the P.R.I.M.E framework. Five phases, one obsession: closing the gap between your business quality and how the world reads it.

Probe

Brand diagnostic deep-dive. We find your specific trust gap before any creative direction is set.

Reveal

Strategy alignment. Positioning statement, messaging hierarchy, brand personality — written, not assumed.

Identity

The visual system. Logo, color, type, brand devices — every element earns its place through the brief.

Market

Implementation. Website direction, pitch deck template, key applications ready for the room that matters.

Evolve

Handoff and guidelines your team can actually use. Built to scale with you, not become technical debt.

14 Working Days
From signed contract to complete brand system. No retainer. No indefinite timeline.

Selected work

View all on Behance ↗
B2B TechIndonesia
Luma.id

Brand system for investor due diligence — from generic B2B platform to credible market leader positioning.
Healthcare TechThailand
Biotherapy Asia

Credibility system for a healthtech company navigating trust requirements of clinical partnerships across SEA.
F&B BrandUnited States
GoodFood

Identity for a Dallas food brand entering a premium play — needed to look global before it was.
The studio

Built on one
uncomfortable truth.

Most B2B companies don't lose opportunities because their product is weak. They lose because their brand still looks like the version of themselves from two years ago.

Brandefine exists to close that gap. We work with founders and growth-stage companies who already know their business is good — and need the brand to prove it to the rooms that matter: investors, enterprise buyers, strategic partners.

We don't make things pretty. We build systems that perform under scrutiny.

Bayu Firmanda
Founder · Brand Strategist · Designer
Behance Contra LinkedIn Instagram Twine

Client feedback

What working together
looks like.

We're early — our first cohort of clients is still mid-engagement. Real feedback will live here once delivered, not staged before.

Reserved for Luma.id Testimonial requested within days of handoff — that's our actual process, not filler copy.
Reserved for Biotherapy Asia Same process, same standard. Nothing goes here until they say it themselves.
Reserved for GoodFood If you're reading this with the slot still empty — ask us directly. We'd rather you ask than wonder.

Investment

Transparent pricing.
No retainer trap.

Fixed-scope, fixed-price. You know what you're getting before we start — and exactly when it ends.

Tier 01
Brand Clarity Sprint
$1,500–$3,000

For companies that need a trust upgrade fast, without committing to a full rebuild.

  • Brand diagnostic + positioning brief
  • Identity refresh (logo, color, type)
  • 1 landing page direction
  • Sales deck / company profile polish
  • Basic brand applications
Discuss this tier →
Most Popular
Tier 02
Brand Identity System
$4,000–$8,000

For pre-Series A startups building a brand system for the next raise, enterprise deal, or market expansion.

  • Full P.R.I.M.E brand strategy
  • Complete visual identity system
  • Brand guidelines (20+ pages)
  • Website direction + homepage design
  • Pitch deck template design
  • Animated logo (Jitter)
Start this engagement →
Tier 03
Investor-Ready Sprint
$8,000–$15,000

For founders who cannot afford to look like a startup when they walk into the most important room of the year.

  • Everything in Tier 02
  • Investor-facing messaging framework
  • Full website design (multi-page)
  • Animated brand identity system
  • Multi-touchpoint brand rollout
  • 30-day post-launch review
Discuss this tier →

50% deposit to start · 50% upon Phase 2 completion · All engagements in USD · 14 working days from kickoff

Start a project

Let's find out if
we're the right fit.

No pitch decks, no sales calls upfront. Tell us what's happening in your business — we'll be honest about whether and how we can help.

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Tell us what's coming up — this shapes everything.

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